Tangent worked together with the Hampton Street Traders Association to create a brand from the ground up to represent and promote the Street. As the Traders Association was newly reformed there was no existing brand or street promotions in place whatsoever.
- Brand Creation
- Web Presence
- Social Media
- Print Publications
- Event Creation & Promotion
- EDM Campaigns
The challenge facing Hampton Street was how to respond and reinvent themselves in the face of online retail competition and shopping mall megaplexes such as Southland. To bring together many small retailers with one common goal. It became clear the solution would lie in promoting local, promoting small and building a strong sense of community.
So from a zero baseline, Tangent worked with key stakeholders to create the identity and then to implement touch points across various media and promotions. The result is a vibrant Hampton Street which now engages with both the trader constituents and the broader community.
The web presence provides an information source for consumers as well as a traders resource portal with member only assets, the social media presence provides a key mechanism to engage in dialogue with the community and the Street. Two major street events have been run and promoted including a car show with over $25m of vehicles on display and thousands in attendance.
Where there was previously nothing, there is now a recognised brand, active marketing and promotion, street events, web presence, social media presence, engagement mechanisms and collective trader communications. Put together this means more feet on the street, consumer awareness, and directly improves the viability and profitability of over 320 small businesses.
Tangent are proud to have played such a pivotal role in re-invigorating Hampton Street to once again engage with its community and have a voice. The success of the Hampton Street brand has resulted in the Traders Association’s highest membership level ever. Ongoing partnership with Bayside City Council continues the growth and success with member and street promotions.
Want to create the same vibrancy and engagement for your own brand?
We’re ready when you are.
View Hampton Street website: www.hamptonstreet.com.au
View Hampton Street Members website: www.hamptonstreet.com.au/members