Great Escape : Event Branding The Great Escape is a massively fun car event which raises funds and awareness for Cystic Fibrosis. It’s a “Charity Bash” rally held each year through a tortuous and hand picked selection of Australia’s best dirt tracks and outback areas. The focus of the event is on fun and participation - not necessarily on the fastest car! The brief from the event director (known to all as ‘Road Boss’) was to reflect this is in the branding and promotion, and to get as many competitors as possible signing up and having a go!