Melt Foodstore : Identity A boutique business producing a range of gourmet foods required an image that evoked delicious products and still retained good retail shelf presence. As a niche producer in a competitive ‘brand savvy’ market, Melt required a brand that could be easily built on across different product ranges. The quality of the product (initially a range of homemade muesli) was so good that all we really had to do was get people to notice it, the rest would follow!