Who doesn't like Fish N' Chips, everyones favorite hangover cure. Even the humble Fish N' Chip shop however has to keep pace wth consumer expectations, hence a make over and brand creation was required for 2821@blairgowrie. What was an old school 1960's take away was rebirthed into a bright and fresh upmarket cafe offer to capture the areas changing demographic and increasingly discerning local customer base and holiday makers. The project was undertaken with a very low budget and within a short timeframe, with no closure or impact on trading hours. The existing business was quickly transformed with weekly turnover subsequently increasing 25%.