Brand management, ongoing deployment of marketing assets and collateral. Bona is an international company that was founded in 1919 in Sweden and now has a presence in over 75 countries around the world. Regarded as the world leaders in water-based finishes and stains for timber floors, Bona also provide everything needed for a timber floor from sanding machines to floor cleaning products.
The Australian distributorship required a complete rebuild of the existing website as a primary requirement, together with an audit of all existing marketing assets and a strategy to move forward, including an update and rollout of a full range of printed material across all product sectors.
Dedicated marketing and strategy is required for the different market sectors of Wholesale, Retail and End Users.