SML is a consultancy business which provides professional construction project management services to the insurance industry. They act for all parties to an insurance claim including the property owner, loss adjuster, insurer, underwriter, broker and other intermediaries, it's a very specific and niche offer.
As a business providing niche services the brand needed to be well designed and convey the services succinctly and accurately. The logo update was dealt with quickly whilst ensuring that SML's offer to market was clearly conveyed. Writing content as well as designing the interface and structure of the website was key to the project.
SML has grown to become a recognised sector leading brand and continues to grow and expand its market share.