Brand mark and brand positioning for Sports Cone Trainer. Sports Cone trainer is an innovative electronic training aid for athletes across all levels and sports codes. By emitting pre programmed flashing lights and sounds the sports cone trainer enables athletes to complete complex training routines. Essentially Sports Cone is a state of the art electronic version of the tried and tested witches hat.
Tangent were tasked with the challenge of branding and positioning the product as it was in its beta development stage. It needed to make a dynamic and strong statement, together with strapline and supporting brand collateral rolled out to include applications such as online presence and promotional items.