St Joan of Arc Catholic Primary School 

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The St Joan Of Arc brand was created to play homage to a symbolic icon but with a modern aesthetic twist to reflect the schools position as forward thinking. 

St Joan of Arc is a co-educational parish primary school in the Melbourne bayside suburb of Brighton. By way of background Joan of Arc was first given armorial bearings by Charles VII in 1429 as recognition of her exploits in battle and service to France. The design contained two fleur-de-lis "in a field azure" (meaning on a French royal blue background) with a sword between them supporting a crown.

For centuries the Joan of Arc Coat of Arms has been represented in various forms but all tied centrally with the common elements first depicted by Charles VII.

The St Joan of Arc Catholic Primary School Logo has been designed to pay homage to this historically important symbol recognising the status of St Joan of Arc as a Catholic Church icon whilst presenting the school in a modern aesthetic to reflect the Schools position as a modern and forward thinking educational institution.

Deliverables:
  • Brand rejuvenation
  • Brand consolidation
  • Rollout to applications
sjbrighton.catholic.edu.au
  • St Joan of Arc branding logo style guide cover
  • St Joan of Arc branding logo style guide icon
  • St Joan of Arc branding logo style guide research
  • St Joan of Arc branding logo style guide positional & colours
  • St Joan of Arc branding logo style guide fonts & stationery
St Joan of Arc branding stationery set
St Joan of Arc branding business cards front
St Joan of Arc primary exterior building signage
St Joan of Arc branding business card back
St Joan of Arc branding uniforms
St Joan of Arc icon on exterior building signage