Style Icon gets a revamp
Trevor West is a long standing menswear retailer and formal hire specialist, located in the middle of Melbourne’s iconic Toorak Rd shopping strip...
The Trevor West brand has been around forever and is recognised as one of Melbourne’s pre eminent Formal Wear specialists, having dressed just about every Melbourne A lister (...and maybe a few B & C listers...) for the Logies, the Brownlow, the Spring Racing Carnival or any other must do event. To survive in the challenging retail environment for over 50 yrs you need to be doing something right. Walking into Trevor West and talking to the staff affirms this; you wonder why anyone would buy online when the real world offer is this good, this professional, and this genuine.
To convey this offer a new web presence was needed. The existing site build was dated and lacked a clear call to action. Working within a tight budget the brief was to “…Provide a simple clean focussed site on current CMS platform, restructure, rewrite and repurpose the existing content to generate click through enquiry, increase page visits and SEO rankings". The result is a revamped site featuring no eCommerce; but simply a strong, streamlined call to action to make Formal Wear Hire enquiries. Since relaunch the site has exceeded previous visits by 200 - 300% to date. This is generated by organic SEO only, replacing the previous paid SEM campaign of $10k per yr. In addition the site is fully mobile and tablet responsive.
Online formal wear hire enquiries have translated to direct sales and resulted in overall monthly sales increase above 20%. Check out the site.