Middy’s Offers More…

Rollout of new brand positioning completed for long standing client Middy’s. Delivering the ‘Offering You More’ proposition to market was a challenge of both magnitude and time constraint...

The revamp required reconsideration of all branding elements and collateral, essentially a complete brand repositioning. The core consumer facing web asset required a ground up rethink, with new nav, interface and content dissementation, whilst maintaining plug in functionality and features across over 200 pages of content. The Joomla! 2.6 architecture was built on parallel beta server, in tandem with the live site and updates. Offering you more? Delivered…