Brand creation and signage for Beach Cafe in Blairgowrie, seaside village of Melbourne. Who doesn't like Fish N' Chips, everyones favorite hangover cure. Even the humble Fish N' Chip shop however has to keep pace wth consumer expectations, hence a make over and brand creation was required for 2821@blairgowrie.
What was an old school 1960's take away was rebirthed into a bright and fresh upmarket cafe offer to capture the areas changing demographic and increasingly discerning local customer base and holiday makers. The project was undertaken with a very low budget and within a short timeframe, with no closure or impact on trading hours. The existing business was quickly transformed with weekly turnover subsequently increasing 25%.