Brand identity for Retail Giftware Chain Rap Products. Rap Products offers a diverse blend of exotic and individual gift ideas, inspirationally wrapped. Established in Melbourne 1996, Rap has withstood the tough retail environment for over twenty years to become a well known icon of Melbourne's Bourke street. Offering quirky items of timeless design, Rap's product portfolio includes home decor ranging from tableware to one off pieces. The shop stocks many Melbourne brands known for their originality and home grown.