Naming, Rebrand and Repositioning for High End Commercial Kitchen Designer. Eatscape provides high end commercial kitchen and hospitality design services. Tangent first created the brand as Chris Love Design over 15 years ago, and the business had grown significantly over the years, evolving and eventually requiring renaming and rebranding. Tangent were again contracted to continue the brand journey with the rebrand, renaming and creating the new brand, then seamlessly rolling out the implementation across all channels.
Tangent audited all Eatscape existing brand assets and projects, and set about the rebrand and implementation of a new web presence. This included art direction and photo shoots covering more than a dozen Eatscape projects. These were showcased online in the project folio section, together with copy written descriptions of each project. Site UX and UI maximises the high profile project settings and images of Eatscape completed works.